The Ouya Kickstarter-funded android based game console has been eagerly awaited by gamers. And since the launch it seems the eagerness has evaporated, as a mere 27% (or less than a third) have paid for a single game.
The $99 console launched last month is by definition a cheap entry into the console market, and will appeal to those that are fed up with paying $40-60 for a game,? but it would be like buying a new Xbox one and not bothering to buy a game!
Many android games are of the ?freemium? variety, that is you can download a free version and pay if you want extra level or the full version. And of course, the android system makes for a great streaming device and XBMC media platform.
Most early buyers of the fledgling game console have been crowdsource investors, so possible the console is more of a trophy than a working product, and it could be that the second wave of public Ouya buyers may be a little less ?tight?.
Speaking to The Verge CEO of Ouya, Julie Uhrman put on a brave face saying that sales have been, ?better than expected,? and that, ? For 13 of the top 20 games on the system, at least eight percent of free downloads are converted into a paid purchase.?
And pointing to the fact is has literally just been released she said, ?I think there are a lot of social and mobile app developers that would kill for an 8 percent attach rate on a platform that?s 30 days old. These numbers will grow as more gamers pick up consoles and as we attract more developers, and I believe that by the end of the year we?ll see a few developers telling us they?ve made more than a million dollars on Ouya.?
As if the low sales are not bad enough, soon Ouya will have to contend with a rival android console from Google according to the WSJ. They report that the search engine giant are designing and marketing the device themselves following the success of Android which powers over 75% of all smartphones.
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Steve Sanger
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Source: http://www.worldtvpc.com/blog/ouya-game-console-owners-not-playing-games/
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