For email marketers, the holidays are a time where increased opportunities are plentiful. Even though we?re still far away from the Christmas shopping season, it is time to start planning your campaigns now for a few reasons. First, you have Halloween coming in about a month, which could be an opportunity for online retailers to launch special sales and promotions. Then, you have Black Friday coming a few weeks later. While it?s mostly associated with crowds of thousands of people lining up outside stores to get their hands on merchandise at clearance prices, there is an ever increasing number of Black Friday shoppers that prefer to do their shopping online, thus skipping out on the long lineups and the crowds. If you want your sales numbers to look good this holiday season, or if you think there are certain things you could do better this year, then applying these tips will help you make the most out of it.
?
Check How Things Went Last Year
?
If you?ve been using email marketing to promote your business in during the last holiday season, you may want to take a look at your stats to see how things went. Are you satisfied with the number of sales you?ve made, as well as your click through and email open rates? Are there things that you think you should do better this year? Even if you think your last campaign was quite a success, there are always small things that you can improve to make it even better this year.
?
Plan Your Mailing Schedule
?
Sending out emails more frequently during the holiday shopping season is simply common sense. Even with paper advertising, you see that there?s an increase in ?junk mail? that arrives in your mailbox, anything from store fliers, catalogs, coupons, etc. get sent to you almost daily. There?s a reason the big outfits do this: because it works. Those who don?t change their mailing schedule to communicate with their target audience more often during the holidays are likely to miss out on some potential sales.
?
Every business type is unique. Some companies can send out emails on a daily basis to their customers in the period running up to a holiday. For others, it may not always be such a good idea to send daily mailings, but would still be good to increase the frequency at which you get in touch.
?
It may also be a good idea to see what your competitors are doing, such around what period they start to increase their mailings. According to statistics shown by Market Watch, 2 days leading up to Black Friday and the first two Mondays of December are the days where marketers send out the most promotional emails related to their holiday promotions.
?
But sending out emails more often isn?t enough. You still need to have good content in them as well as an overall marketing strategy that will help boost your sales. Tomorrow you will see more tips on how to make this holiday season the most profitable one yet for your company.
Source: http://www.websitesforsaleworld.co.uk/blog/2012/09/planning-your-holiday-email-campaigns/
ipad 3 release date apple store down apple live blog ohio primary cell phone jammer g8 summit netanyahu
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.