What It Takes To Be A Successful Affiliate Marketer?

Affiliate marketing is a great way and preferred by most online entrepreneurs to start making money online. The main reason is affiliate marketing is easy to get started and it can be started with the minimum cost. Many affiliate marketers get an easy start and try to make sufficient income from affiliate marketing to replace their day job, but unfortunately many end up failed in their affiliate marketing business. The fact is, you can start easily your online business with affiliate marketing, but it may not as easy as you think to success in affiliate marketing. Then, what it takes to be a successful affiliate marketer?

Affiliate marketing is a revenue sharing between you as affiliate marketer and the product?s owner / merchant. The merchant will pay you commission upon successfully generate referring clicks, leads or most often sales to the merchant. Being an affiliate marketer, you have the advantages of making money in a business where you don?t need to have upfront costs of creating your own products, and you don?t have to worry about e-commerce, product delivery, or even customer support because the merchant will takes care of it.

To be a success affiliate marketer is not an easy task. You need two important factors to success as an affiliate marketer: Traffic & Conversion. As an affiliate marketer, you need to generate enough traffic to your website and must be able to convert those traffics to sales so that you can earn your commissions. You have to learn the effective marketing techniques to market your affiliate products or services. Although there are many internet marketers succeed in their affiliate marketing business without the need to have their own website, it is advisable to have your own website that contains the affiliate products you are promoting. The benefits of having your own website are:

You can promote and pre-sell multiple affiliate products so that you can maximum the traffic generated.
You can build your own customer or prospect list so that you can up sell them your future products; you re-use the traffic generated.
You can work out to optimize your website so that your pages are search engines? friendly and get more free traffic from search engines for your targeted keywords.

Having your website is not enough. You should know how to market your site effectively so that you will get thousands of visitors coming to your site which will transforms into more sales for you to earn more commission from your affiliate products. You should avoid the same mistakes some affiliate marketers make everyday, they are only building a short term business where they just make a small sale. Make sure you understand that you should be building a long-term affiliate business to continue generate passive future incomes.

Affiliate marketing is not just placing the affiliate links at your website and you will make a good profit from it. Although it might be true for some cases, but the most successful affiliate marketers are putting their efforts and making use of strong marketing campaigns to drive more traffic and making more conversion to make more money online. Your marketing campaigns should be creative and able to draw attention and have powerful influences to drive your visitors to your website. Then, your website contents are the important factor to the success of conversion. Hence, you need to develop good content-based website and weave your affiliate links into all your contents. You have to provide your prospects with good, quality content to keep them coming back to your site.

Summary

Being an affiliate marketer is easy but being a successful affiliate marketer that generates a good income is not easy. It takes time, efforts and effective marketing with good contents to drive traffic and make conversion generate a good income from affiliate marketing.

Scott Bamboo is the author for http://www.onlinebusinessrevenue.info. No body are borned to be successful as internet or affiliate marketer, you need the right tools and useful resources to help you to success. Find the required information & FREE resources on home-based business, affiliate marketing, internet marketing, ebay & dropshipping from this site.

Source: http://ronalddavies.com/what-it-takes-to-be-a-successful-affiliate-marketer/

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Pisano on the patio: Torres China opens first Everwines branch in Beijing

Torres China, which distributes wine from 16 nations and handles two of this country?s top brands ? Grace Vineyards and Silver Heights ? has opened its first Everwines retail shop in Beijing. The shop is on Xindong Road, close to both Sanlitun and Workers Stadium, and follows on similar outlets in Xi?an, Chengdu and Shanghai.

Along with retail space, Everwines includes two patios (one out front with plenty of sun, one out back with plenty of shade), two lounge areas (one as part of the retail space, one as an event space and VIP room) and an eight-bottle enomatic machine that Torres? man in Beijing, Damien Shee, demonstrated earlier this week.

Bottles are available for takeaway or, with a rmb50 service charge, for drinking on site. By the way, that rmb50 service charge applies to all bottles, whether at the lower end of the price scale, like this low-alcohol option for the person who needs to function after a liquid lunch:

Or at the higher end:

Retail: rmb14,968; on-site charge: rmb15,018? There is something fun and quirky about that, although I have a feeling the service charge might get dropped if you actually bought the bottle and drank it in the shop. If anyone wants to plunk down the cash to find out, I?d be happy to tag along.

Anyway, I made a second stop recently with B-Side to drink a bottle of Pisano Tannat, a tasty wine from Uruguay. Nice to find there is a 20 percent discount until September 8.

Source: http://www.beijingboyce.com/2012/08/24/pisano-on-the-patio-torres-china-opens-first-everwines-branch-in-beijing/

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Bootstrapping an Online Education Company to $12M: Pluralsight ...

Aaron is a co-founder of Pluralsight where he serves as the Chief Executive Officer. ?Aaron has spent years developing course materials and teaching professional developers throughout the world. He has presented at many popular developer conferences like PDC, TechEd, and VSLive! Microsoft recognized Aaron as an MVP in the ?Connected Systems? developer community for eight years. Aaron has written numerous books, articles, and whitepapers including the Essential XML Quick Reference (Addison Wesley, 2001), Essential XML (Addison Wesley, 2000), and his popular columns in MSDN Magazine.

Sramana: Aaron, let?s begin your story by reviewing your background. Where do your roots of entrepreneurship originate?

Aaron Skonnard: I grew up in Portland, Oregon. I was always in love with computers. My father purchased one of the first Apple computers as well as one of the very first Compaq PCs. He taught me the basics of programming and things that he had learned on his own. He knew that computers were going to be the future of the world. He exposed us to that as kids and I just latched on to that. I started writing programs in BASIC in the early days of the PC.

As I grew up math and science were a big part of my life. They were things that I excelled in. Later on I went to BYU in Utah. I studied computer science there and graduated intending to be a programmer for the rest of my life. At times I was tempted to get a business degree or a law degree because at the time computer science did not seem that professional. It did not have as much stature as other professions. I had a fear that computer science would not take me far in my career and at the time I think that was a common fear.

I played around with other topics and tried to do law for a short time. The reality is that I did not like the other topics. As I learned more about what it would take to succeed in those careers I realized that I had no desire to do it. I always had a love of business and I was interested in the business side of programming. I decided to just get my feet wet as a professional programmer and then return for an MBA at some point in the future. That never actually happened because of how quickly my career took off. I never had time to do that.

Over time I evolved into a CEO role. I have done a lot of self-education and self-learning. Today I am in the position that I have always wanted to be in. I run a company that is dedicated to the profession of software developers. It makes me incredibly happy. I have had more fun in the last three years than I have had in my entire career.

Source: http://www.sramanamitra.com/2012/08/23/bootstrapping-an-online-education-company-to-12m-pluralsight-ceo-aaron-skonnard-part-1/

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Banner ad campaigns - Business Marketing Articles, News and ...

Precisely what is Banner ad campaigns?

Banner ad campaigns are definitely the smaller rectangle advertisements visible on all sorts of Internet pages plus vary significantly in aspect plus subject theme, they almost all write about a rudimentary functionality: "if you click built in, your online cell phone browser will need someone to a advertiser's Web-site.Inches

Some Code instructs a web-based host to have way up a specific Webpage any time a customer follows a clear bit of wording. Banner advertising will be fundamentally the ditto, apart from as opposed to wording, the connection is actually viewed as being a common box comprising artwork (often along with textual features) and quite often computer animation.

Simply because of its artwork element, any over the top is almost similar to an old-fashioned advertising you will see inside a imprinted magazine for example a papers as well as magazine, nevertheless it has got the extra power to get a possible client right to a advertiser's Web-site. This really is something such as holding any imprinted advertising plus remaining quickly teleported for the advertiser's retail store! A over the top as well differs from any impress advertising in their energetic capability. Them continues to be area on the web site, as being a magazine advertising, nevertheless it can certainly existing several photos, consist of computer animation and change visual appeal in many various ways.

Types of Websites

Including impress promotions, websites are available various designs. The web Advertising Chest of drawers (IAB) specifies 8-10 various advertising measurements, reported by pixel length and width. A pixel could be the most compact product connected with color employed to make up photos on the pc as well as tv screen. Your IAB's common advertising measurements will be:

One particular.480 A 62 P (Total Over the top)

A couple of.392 A 72 P (Total Over the top along with top to bottom direction-finding Pub)

Three.234 A 62 P (Half Over the top)

Several.120 A Two hundred and forty P (Straight Over the top)

Your five.125 A A hundred twenty five P (Block button)

Half-dozen.125 A 85 P (Control key One particular)

8.125 A 62 P (Control key A couple of)

Eight.88 A Thirty-one P (Small Control key)

The complete advertising (468 by 62) is in no way the favourite, but you might find most of these variants throughout the World wide web. These aren't the only over the top designs, possibly, however are a good representation in the choice of popular websites. There isn't any universal file-size confinement pertaining to websites, but many Internet websites can charge their very own confines for ram sizing, often something such as 12K for you to 16K. The reason being websites increase the entire file size in the web site they seem for; hence raising the time that it normally takes for the cell phone browser for you to insert of which web site.

On your own in all probability observed when surfing the Web, real artwork subject material, as well as resourceful, deviates significantly among websites. The most convenient websites element just one single, stationary GIF as well as JPEG impression, that is linked to the advertiser's website. Prevalent could be the GIF-animated over the top, which usually features a number of photos with succession, occasionally to develop the effects connected with super-hero action. There are also loaded media channels websites -- promotions involving music, online video media, as well as Espresso plus Shockwave programming. All these websites, which often possess bigger document measurements, will often be entertaining over and above their basic back linking functionality.

The way to put into action Banner ad campaigns:

Your building of the basic over the top is not so faithfully. As an example to develop a photo to promote a computer code looks like that:

Text to become viewed

In a nutshell identical to a straightforward link development. Even the super-hero GIF websites are certainly not far more tricky. We can also have an exceptional media channels advertising. We can utilize specialist help pertaining to building promotions for individuals. At this moment we will have a skilled over the top pertaining to $50 or spend up to $1,1000.

In making each of our over the top more effective, we will also have a most of pursuing approaches:

Article websites for pages along with associated Information -- a lot more associated, better

Promote a specific products or services in the advertising, instead of your blog typically

Should you choose advertise a specific products or services, web page link a over the top to that particular component of internet website, instead of your property web site

Decide to put websites presents itself a web site, instead of deeper all the way down

Apply basic announcements instead of tricky people

Apply super-hero promotions instead of stationary people

A person's artwork subject material ought to pick up guest curiosity, without getting way too unknown

Retain over the top sizing smaller

If your web site normally takes a long time for you to insert, lots of website visitors may go on to one more web site

Anybody can also have the examples below 10 tips to generate a commercial more effective:

One particular.Study the best illustrations online. When generating a creative bit as being a over the top, start by discovering the best websites you have viewed.

A couple of.Be distinct in the artwork plus messaging. Much of your purpose should be to possess men and women take a distinct actions immediately after looking at your current advertising. A deep, distinct meaning will help capture their fascination. Clear transmission requires that you understand your current meaning, what you're really offering plus the benefit that you are featuring prospects.

Three.Control a file size. To reduce customer irritation, you must restriction a file size of one's advertising. For the most part any 468 by 62 pixel advertising ought to be 12 kilobytes as well as significantly less. The easiest way to achieve this should be to restriction the volume of colorations you choose plus keep advertising as a possible super-hero GIF document.

Several.Say this with eight text as well as significantly less. This is especially of importance to any advertising promotion, where you're on a a smallish visual space. Using fewer text suggests that you can create a well sizing even larger, which usually adds to the effect of one's meaning.

Your five.Use energy text. They are isolated words of which quickly communicate an improvement. "Free,Inches "unbelievable,Inches "incredible,Inches "affordable,Inches "heartwarming" -- any thinking time will assist you to build a list connected with text which are suitable for your current promotion.

Half-dozen.Select photos thoroughly. Contributing photos is actually preparing food along with spices or herbs. Too few will probably result in a boring advertising, when so many will probably kill the specified impact. If you wish to create a good eye-catching artwork, the top fashion gurus totally free investment photography is usually an low-cost option.

8.Use contrast for you to capture attention. A person's advertising will more than likely consist of these factors: background colorations, any daring message, and also a photo as well as drawing, plus super-hero. To function you need to have contrast involving these factors. Difference can be performed using various well measurements plus bolds and colours.

Eight.Limit your current using fonts. Should you choose utilize a couple of fonts you'll want to choose fonts from various areas. You will find three key well areas: serif (that contain tiny "feet" about the emails), sans serif (with no decorative "feet") plus decorative (which include really decorative plus software as well as hand-written fonts).

9.Don't go crazy along with computer animation. If you're going to work with computer animation in the advertising, there are a few areas to consider. You want a computer animation to get the interest rate without the need of bad the internets viewer. If environment a computer animation speed, find something adjustments with a gradual for you to average velocity. It contributes greatly to create your current animated graphics so that they avoid immediately after three periods; quite a few web pages might demand that.

10.Less in fact is additional. While you you could make your design, keep in mind that significantly less messy announcements will always make any tougher effect while using online viewer. Restriction the volume of features -- the colors, fonts, artwork plus text -- that you use in the advertising and get by yourself regardless of whether much of your meaning is clear.

Internet websites with the Banner ad campaigns:

Over the top Exchange Packages: All these products provide a basic support. When you posting a clear quantity of websites on the website, they may posting your current over the top for one more website. Usually, this may not be an even change; you need to posting more than one over the top for each and every one of your websites people posting. This is how a change system will make a benefit. The agreement brings all of them additional over the top areas as compared with real websites they have to spot for their members, so they can market the other over the top areas for you to paying out publishers.

Shopping for Coverage: We can as well get hold of a banners space to put each of our advertisements in order to do so we will utilize a variety of web pages.

Marketing Coverage: Marketing banners space is a superb solution to make use of a web-site's people to create sales, nevertheless it can be a touch challenging. The perfect option is to participate any over the top circle, which can get publishers, account for your income, plus manage over the top position on the website. To acquire these services, a circle will need any large area of a marketing income earned by the advertising space. But if your website receives a lot of website traffic, a lot more than 100,1000 thoughts a month, you then can enroll in a good advertising network's CPM system.

How much money could you create through the over the top circle? Most systems can sell "run connected with site" promotions for you to publishers, and perhaps they are having something such as any $5 CPM charge with the promotions. Next the circle normally takes involving 30% plus 50% in the $5 because its minimize. Hence, you could expect to earn something such as 3.Three mere cents each impression of which seems to be on the website, or a $3 CPM charge. But if your website builds 100,1000 thoughts a month, you will probably acquire a search for $300 monthly. If you're getting money each just click, you could collect any where from Three mere cents to 20 mere cents each just click. Your five mere cents is usually a standard ordinary. If you get any 1% just click charge and you have 100,1000 thoughts a month, that means that you could expect to collect $50 a month.

The author writes evaluations, critiques, and educational contents on the subject of animated pictures. Do you want to uncover more regarding tumblr gifs?

Source: http://businessmarketinga-z.blogspot.com/2012/08/banner-ad-campaigns.html

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Nigeria's government signals talks with Islamists

Nigeria's government signalled Saturday they had held some form of talks with Islamist militants waging a deadly insurgency, but its statement was vague and the extremists have repeatedly ruled out dialogue.

The statement from Information Minister Labaran Maku came with the country on high alert ahead of Eid celebrations marking the end of the Muslim fasting month of Ramadan, with warnings that fresh attacks could occur.

It was issued in response to a news report this week claiming that a purported spokesman for Islamist extremist group Boko Haram said direct talks were underway with the government.

The statement from the Boko Haram "spokesman" was given to a reporter in Mecca, Saudi Arabia, the report said, which is not the usual way the group communicates with journalists.

"The federal government welcomes any initiative that will usher in peace, security and tranquillity in the country, especially in the light of the security challenges that we have faced in the last two years," the government statement said.

"In this context, we welcome the statement by (Boko Haram) acknowledging that they have been in contact with the federal government through its representatives and have started negotiations with the objective of reaching a final solution to this crisis."

Maku was asked about the reported dialogue earlier in the week and said he could not confirm it.

A previous attempt at dialogue earlier this year broke down when a mediator quit over leaks to the media and a spokesman for what is believed to be the main faction of Boko Haram said the government could not be trusted.

The main faction of the group has accused the government of using propaganda to discredit it and has repeatedly ruled out further dialogue.

Nigeria's recently appointed National Security Adviser Sambo Dasuki, a prominent figure in the country's mainly Muslim north, has spoken of dialogue through local institutions, including religious leaders.

Boko Haram has been blamed for more than 1,400 deaths since 2010 in the northern and central regions of Africa's most populous nation.

Source: http://news.yahoo.com/nigerias-government-signals-talks-islamists-194944802.html

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Business Consulting | Food advisor is the necessary advice

If you are a great Cook and your cooking skills consultant wants to be in the professional food, it would be a great blessing for the food service industry. This objective can be achieved after successful completion of a post-secondary education in the field required and undergo a thorough training before setting up a consulting business and building a professional portfolio. It is a rewarding experience to be a consultant for your own Office.

The food industry and restaurant is very prominent with more and more people focus their attention on a change of taste.

Food Advisor is the necessary advice and provide guidance to restaurants and food processing units. The business of food production is very widespread and it requires a consultant for a short time with expert advice in connection with the food-related companies. Put the food that is based subdivided consulting industry in different niches on the special ability. To cite an example, a retail would be food consultants able to advise how advertise and their products, how beat stiff contests with the best competitive information, public relations, etc.. If the Advisor offers a good advice and the manufacturing company is much profit would need even to the advisors on their permanent staff roles as to full-time employees.

An efficient food consultant are that it requires a solid professional experience, at least a minimum of 10 years training, definitely in the food industry for the preparation. For a consultant in the location, should create a broad knowledge and experience to build you, that it become the perfect consultant in the food industry would equip. Competitive is essential in any business and food is very competitive with thousands of restaurants outdoing their counterparts in taste, style and price.

Consultant is the best, that to get into a restaurant for a few years experience collect and start she then works with the provision of guidelines and expert advice for other food production units, or if you have the infrastructure and the potential, your own food start consulting business, to a recognised food. It is the task of the consultant know to win much skill, and details of their past experiences and develop new ways to make todays challenges and the constant changes in the business environment.

Source: http://www.siouxfallsscore136.org/food-advisor-is-the-necessary-advice.html

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Who'll win gold for partying? Olympians let hair down

AFP - Getty Images

British gold medal-winning cyclist Bradley Wiggins is seen on stage at a concert in Hyde Park, left, enjoying a beer while watching Olympic action in the Velodrome, center, and meeting Stone Roses singer Ian Brown at a secret VIP gig by the band in London, right.

By Alastair Jamieson, NBC News

LONDON - After four years of intense training and personal sacrifice, athletes are letting their hair down and joining London?s city-wide Olympic party.

With many events now over, and with Sunday's closing ceremony looming, Olympians are becoming a more frequent sight on the streets ? and in the bars ? of Britain?s capital.

---

Many are turning up at venues to support their team-mates in the remaining competition -- and sign autographs for lucky spectators.

?It is nice for us now to be able to relax and watch some of the Games,? said Czech cyclist Denis Spicka, who was surrounded by friends and female fans at Czech House ? one of dozens of temporary national ?party houses? set up around London by tourism promoters and sponsors.

Have you ever wondered what Olympic athletes do after the competition and medals? TODAY special correspondent Ryan Seacrest heads out into London to investigate, going to Ryan Lochte's birthday bash and getting the scoop on how Missy Franklin plans to commemorate her medals.

Spicka was one of hundreds of party-goers enjoying Czech beer while watching giant screens showing his country take on France at women?s basketball on Tuesday night ? only hours after he had finished his own race in the Olympic Velodrome.

?The girls here are very nice,? he grinned.

Alastair Jamieson/NBC News

Officials from Britain's Olympic team enjoy a late-night take-out in east London's Mile End.

Across town, U.S. swimmer Ryan Lochte was enjoying a birthday party at a Planet Hollywood theme restaurant near Leicester Square. The 28-year-old enjoyed chicken fingers, nachos, Champagne and birthday cake, according to E!, before heading to Mahiki, a nightclub popular with Prince Harry.

It was not the gold medal winner?s first night of partying: He joined a throng of fellow swimmers including South African Jean Basson and Lebanese Katya Bachrouche at club Chinawhite on Sunday night.

Will Games curse leave 'ghost town' London out of the gold rush?

Chad le Clos, the South African who beat Michael Phelps in the 200m butterfly last week, also dropped into the club, dancing with his team and some Australian swimmers. "It was pretty cool,? he told the Daily Telegraph. ?Everyone was there, the Americans and the French team. Pretty much the whole of the VIP area was crawling with swimmers. We all enjoyed ourselves."

Jim Seida / NBC News

Street and graffiti artists have been satirizing, celebrating and making jokes about the Olympic Games in London.

Others have been touring London?s sights or relaxing in and around the Olympic Park. Cook Islands swimming coach Romani Katoa was enjoying a few beers with fellow spectators at the track and field events on Sunday night, while Hungarian hammer-thrower Krisztian Pars was showing off his gold medal on the top floor of a double-decker bus.

Christians, Muslims and even a 'vegan turkey' seek converts at London 2012

In the Westfield shopping mall that leads to the Olympic Park, athletes from around the world have been signing autographs for fans or partying in the top-level casino.

Indeed, spotting athletes has now become a London tourist activity in its own right: Olympians from Rwanda were pictured waiting for a bus on Monday, officials from Team Great Britain were seen ordering a late-night take-out in a kebab house in east London?s Mile End and Tour de France winner Bradley Wiggins posted a picture of himself on Instagram ?getting wasted? near St. Paul?s Cathedral after winning his cycling gold medal for Britain.

Wiggins and fellow British gold medalist Jessica Ennis were among the athletes who attended a VIP Stone Roses concert on Monday. The duo were reportedly introduced at the gig as "king" and "queen" of England.

At the Austria House near the Tower of London, where party-goers can enjoy pilsner and sauerkraut while watching live Olympic action, Austrian gymnast Fabian Leimlehner was among those signing autographs.

Jim Seida / NBC News

Julia Sailer from Innsbruck, Austria, pours two-liter beers as fast as she can sell them at Austria's national hospitality house in the Tower Hill area of London on Tuesday.

'So much debauchery'
Speculation is now turning to life inside the Olympic Village ? the super-private athletes-only area notorious for evolving into a party zone as the Games come to an end. In a now-notorious ESPN feature last month, Lochte predicted that ?70 to 75 percent of Olympians? would be having sex with other competitors, adding: ?Hey, sometimes you gotta do what you gotta do."

About 150,000 condoms have been handed out by organizers in the wake of of stories about goings-on at the Sydney 2000 games where, according to U.S. target shooter Josh?Lakatos, competitors turned an empty room into a venue for round-the-clock casual sex, assisted by an Oakley duffel bag overflowing with condoms procured from the village's medical clinic. ?I've never witnessed so much debauchery in my entire life," he told ESPN.

Traveling around traffic-plagued London can be a hassle at the best of times -- never mind during an event such as the Olympic Games. NBCNews.com put the city to the test in a race to the Olympic Park.

So are the beds of London?s Olympic village really shaking? ?We are all sharing rooms, so it is difficult,? said Czech runner Josef Prorok at the Czech House party. ?Our apartment is above the laundry area and some of my friends have discovered there are some empty places, so??

Inside the Olympic Village: World's top athletes share college dorm-style rooms

In practice, he said, athletes prefer to head into the city to party. ?There is no alcohol in the Village bar so it is boring there. Here there is a screen and there are people having fun, and girls,? he said.

His comments were echoed by former British Olympic swimmer Sharron Davies, who told The Mirror; ?Any partying is done away from the Village out of respect for athletes who are still competing.?To be honest you spend all your time training and eating healthily ? and it only takes a glass of wine and you are hammered.?

More London 2012 coverage from NBCNews.com

All the better for Londoners, who are are cruising the national party houses in the hope of getting to meet athletes.

"Which is the best one?" asked Nick Watterson, from north London, who was drinking at the Czech House with friends after watching Olympic soccer at Wembley Stadium. "Brazil House sounds good. It's a great atmosphere in the city at the moment, a real party going on." ?

Tony Duffy / ALLSPORT, Getty Images

How has life treated the many U.S. Olympians who have dazzled and inspired us over the years? Find out in this handy then-and-now roundup.

More world stories from NBC News:

Source: http://worldnews.nbcnews.com/_news/2012/08/08/13179462-wholl-win-the-gold-medal-for-partying-olympians-let-their-hair-down-in-london?lite

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Judge: No mistrial in Drew Peterson murder case

JOLIET, Ill. (AP) ? A judge decided against declaring a mistrial in Drew Peterson's murder case Thursday, criticizing prosecutors for entering inadmissible evidence but concluding the former police officer still can get a fair trial.

Testimony at the murder trial of the former police officer resumed shortly after the in-court legal drama that threatened to end the high-profile trial before it had barely begun.

The ruling by Judge Edward Burmila followed several blunders by prosecutors, who are seeking to prove the 58-year-old Peterson killed his third wife, Kathleen Savio, whose body was found in a dry bathtub in 2004. He also is a suspect in the 2007 disappearance of his fourth wife, Stacy Peterson, but has never been charged in her case.

Burmila made it clear Thursday that he seriously entertained the possibility of effectively cancelling the trial. But the judge, who had wondered aloud Wednesday whether the testimony made Peterson appear menacing in jurors' eyes and undermined his shot at a fair trial, said ending the trial was unnecessary.

"The court believes that the defendant's ability to receive a fair trial is not extinguished at this time," Burmila said.

Shortly after the ruling, testimony continued with prosecutors calling a paramedic to the stand in a bid to prove Peterson staged a scene, making it look like Savio died in a bathroom accident.

Louis Oleszkiewicz said a towel visible in a later investigation photo wasn't there when he was at the home on March 1, 2004. Prosecutors have suggested Peterson placed the towel there after paramedics arrived to ensure it looked like Savio had been taking a bath.

On Wednesday, a furious Burmila admonished prosecutors after a witness began testifying about finding a .38-caliber bullet on his driveway. Thomas Pontarelli, a former neighbor of Savio's, hinted that Peterson may have planted it there to intimidate him.

Early Thursday, Burmila told jurors to disregard Pontarelli's statement about the bullet. And, in a rarity for trials, the judge signaled to jurors that the state had messed up, telling them a prosecutor had asked Pontarelli a question "she knew would elicit an inadmissible response."

Defense attorney Steve Greenberg said Thursday that prosecutors are bent on proving Savio, neighbors and others were afraid of Peterson as backhanded way to try to prove he committed murder.

"So far we have a jury that thinks that everyone is afraid of Mr. Peterson. How is that fair to Mr. Peterson?" Greenberg said in arguing for a mistrial. "What evidence do they have that he did anything wrong. (They have) nothing. So what they want is to make him look like a bad guy."

Judge Burmila appeared to sympathize with that argument while explaining his decision, saying "There is no doubt that the victim's state of mind (that she might have been fearful) is immaterial" and that only facts supporting the murder allegation are relevant.

Prosecutor Chris Koch said before the judge's ruling that Pontarelli had mentioned the bullet of his own accord, not at prosecutors' urging.

"To sit here now and say that was somehow intentionally done ... is absolutely absurd," he said.

Peterson, who was a police officer in the Chicago suburb of Bolingbrook, has pleaded not guilty to first-degree murder in Savio's death. He also has said he wasn't responsible for his fourth wife's disappearance.

The mistrial request was the second in as many days in the case that has been beset by botched investigations and an absence of physical evidence.

___

Michael Tarm can be reached at www.twitter.com/mtarm

Source: http://news.yahoo.com/judge-no-mistrial-drew-peterson-murder-case-150832588.html

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